If you read any of the comments from my LAST BLOG POST, you are aware that the blog was partially in reference to Chiropractic Marketing expert, Ben Altadonna and his relationship with Axiom; creator of the DRX9000 Spinal Decompression Table. Although the DRX9000 is great equipment (HERE), I am not convinced that it is any better than most other Spinal Decompression Equipment on the market today.  Anyway, from what I have been reading and hearing, it seems like the Marketing Campaign that Altadonna created for Axiom's DRX9000 was simply based on information that he was given by Axiom --- and at the time could not have known was not true.  

After checking around, most people think that Ben is a stand up guy ---- a guy who was essentially railroaded into a settlement with the government (something that is increasingly happening in numerous professions, including chiropractic).  For more on this, please read the comments under my last Blog Post.  Someone even wrote that, "Ben's one of those guys. Extremely successful but last time I checked, just drives a big truck and likes fly fishing."  Hey, sounds like my kind of guy.  Ben; if you ever get a hankering to come do some fishing in my neck of the Ozarks (HERE & HERE), just look me up.

If you have followed my Spinal Decompression Therapy Blog, you are already aware of some of the false claims that have been made by several manufacturers of Spinal Decompression Equipment.  At the top of the heap is Axiom Worldwide's DRX 9000.  As I have said, the DRX 9000 is good equipment.  However, there is nothing that really sets it out above anyone else's equipment.  It seems that the government agrees with me. 

Paul Thissen of the Contra Costa Times reported earlier this week that Danville Chiropractor, "Benjamin Altadonna created a fraudulent national marketing campaign for the DRX 9000, a device that aims to treat back problems using spinal decompression, according to a news release from the Monterey County District Attorney's Office, which joined District Attorney offices throughout the Bay Area in the fraud lawsuit."

Altadonna, a marketing guru, had been hired by Axiom Worldwide to create a marketing campaign for the DRX 9000.  His Marketing Package was sold to thousands upon thousands of DRX 9000 purchasers.  In turn, Altadonna got sales commissions for the DRX 9000 units sold.  During the time this was going on, the units were selling for anywhere from $80,000 to in excess of $125,000 each.  Both Axiom and Altodonna's businesses were raided by the FBI in 2007.  Some of the fraudulent marketing claims that came out in Altadonna's trial included

• His claim that DRX 9000 technology was, "Patented". 
• His claim that the DRX 9000 provided, "Breakthrough Medical Technology".
• His claim that the DRX was the only device on the market that provided, "True Decompression" of the spine.
• His claim that DRX 9000 technology was, "Developed by NASA".

The truth is that DRX 9000 technology is awesome.  If you want to see how effective it has proven to be, look no farther than Dr. Phillip Lloyd of Cherry Health's Spinal Decompression Therapy program in Springfield Missouri.  For years I sent people to him, and the majority had excellent results.  However, if you want a fair and balanced evaluation of the DRX 9000 Spinal Decompression Machine, simply read my previous post called, VAX D & DRX -vs- KDT.  Or better yet, go to our HOME PAGE, and see what our patients are saying about our SPINAL DECOMPRESSION THERAPY PROTOCOL.