$1.125 Million Fraud Settlement
Paul Thissen of the Contra Costa Times reported earlier this week that Danville Chiropractor, "Benjamin Altadonna created a fraudulent national marketing campaign for the DRX 9000, a device that aims to treat back problems using spinal decompression, according to a news release from the Monterey County District Attorney's Office, which joined District Attorney offices throughout the Bay Area in the fraud lawsuit."
Altadonna, a marketing guru, had been hired by Axiom Worldwide to create a marketing campaign for the DRX 9000. His Marketing Package was sold to thousands upon thousands of DRX 9000 purchasers. In turn, Altadonna got sales commissions for the DRX 9000 units sold. During the time this was going on, the units were selling for anywhere from $80,000 to in excess of $125,000 each. Both Axiom and Altodonna's businesses were raided by the FBI in 2007. Some of the fraudulent marketing claims that came out in Altadonna's trial included
- His claim that DRX 9000 technology was, "Patented".
- His claim that the DRX 9000 provided, "Breakthrough Medical Technology".
- His claim that the DRX was the only device on the market that provided, "True Decompression" of the spine.
- His claim that DRX 9000 technology was, "Developed by NASA".